Laura Bordewijk

Over de kandidaat

IM an enthusiastic and strategic
thinker with the natural drive to
build new propositions and to
optimize business processes in a
fast- paced high tech
environment, social entreprise or for a start-up
brand with an attitude.
I’m a creative, independent
worker and a leader by nature

Working experience

01/2022- currently Head of B2B, Chapter Works, Amsterdam
Responsible for B2B side of the business since the MVP launch end of 2022. Chapter
is a platform which makes career orientation, reskilling and job matching accessible
for everyone. My responsibility covers: creating the growth plan, building the team
and team management, business development, new proposition building, defining
marketing strategy and building partnerships.

08/2019-01/2022 Go To Market- Advisor Azure Cloud Western Europe, Microsoft, Schiphol
Responsible for GTM investments in 12 countries. Ensure accurate tracking of
business impact and reporting to management. Budget: $1.9 mio per year.
• Responsible for creating a community across 12 subs, providing a forum for
business sharing & driving a learning culture
• Orchestrating and advising the subs on segments specific motions aligned with
priorities.

09/2017-08/2019 Go To Market- Advisor Data & AI- Benelux & interim management 6 FTE. Microsoft.
Responsible for production of the Go To Market investment plan for a group of Data
& Artificial Intelligence focussed tech companies. Budget: $500k per year
>Interim management during absence period of manager covering 4 subs.
• Create strategic partnerships to increase the impact and the long- term effect of
the activities.
• Leading a cross- functional team that focusses on short term revenue increase
by defining short term strategic activities and monitoring they are executed on.
01/2017-09/2017 Partner Channel Marketing Manager. Microsoft NL, Schiphol
Created the channel strategy for tech companies focusing their marketing on the
corporate customer segment of Microsoft.
• Full focus management of one FTE, Allocation of a budget of $700k per year
• Improved the set-up of a successful motion of always-on customer workshops
delivered by tech companies. Full year we managed to deliver 478 workshops
with an influenced revenue of $62 mio.

09/2014-01/2017 Start 2-year traineeship as Partner Sales Executive. Microsoft NL, Schiphol
Build and maintained partnerships with tech companies that build on Microsoft
technology. Optimizing their ability to co- sell Microsoft products and solutions and
to implement joint demand-generation activities and business development of new
propositions.

Education:

09/2012- 03/2014 Master Business Administration Vrije Universiteit van Amsterdam
Direction: Strategy & Organization

09/2010 -09/2013 Master Corporate Law Universiteit van Leiden. Direction of choice: Financial law